7 min read

11 Tips to Social Recruiting Participants for Consumer Insights, User Experience, Market Research, and Customer Experience

By Jamin Brazil, Eric Santos, and Chueyee Yang on Oct 15, 2019 2:38:53 PM

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Today, everyone from auto service centers to hair salons to Disney are conducting surveys. Why? Because consumer insights have become the rudder of action.

This increase in global spend has created significant investment in managed panels and sample market places. These are trusted sources where professional researchers can turn to get participants for their surveys and qualitative interviews.

Issue: Sample Quality

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2 min read

You're Wasting 32 Hours Per Qual Study

By Eric Santos on Aug 23, 2019 9:37:18 AM

If you’re a researcher, you’ve probably done your fair shares of live interviews and focus groups. If you’re a researcher and you haven’t, well you’re missing out on a huge wealth of consumer insights but I’ll save that for another blog post.

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4 min read

The 5 Hottest Market Research Trends to Follow

By Jamin Brazil on Jul 23, 2019 12:21:16 PM

Every year, new consumer insight trends emerge in marketing research. What worked a couple of years ago in your marketing strategy might not work for you this year. That’s why researchers should always be updated and aware of the changes occurring in order to keep up and adapt to emerging consumer insight trends. From the rise of agile research, the new insights frontier in product and marketing, to the rapid development of AI and machine learning technologies – all these trends must be taken into consideration; not just to adapt, but also to compete and be ahead of your competitors.

Topics: trends
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1 min read

Jamin Brazil Launches Modern Project Management Platform, HubUx

By Chueyee Yang on Jun 12, 2019 10:55:58 AM

FRESNO, CA – Jamin Brazil and Matt Tymn have launched HubUx, a project management platform for user experience and market research professionals.

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