Jamin Brazil

I ❤️ market research! Software I've built is used by 3k firms & 75% of the F500 for consumer insights.

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4 min read

The 5 Hottest Market Research Trends to Follow

By Jamin Brazil on Jul 23, 2019 12:21:16 PM

Every year, new consumer insight trends emerge in marketing research. What worked a couple of years ago in your marketing strategy might not work for you this year. That’s why researchers should always be updated and aware of the changes occurring in order to keep up and adapt to emerging consumer insight trends. From the rise of agile research, the new insights frontier in product and marketing, to the rapid development of AI and machine learning technologies – all these trends must be taken into consideration; not just to adapt, but also to compete and be ahead of your competitors.

Topics: trends
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